Create Target Audience

Step 1: Click on ‘Target Audience’ in the left navigation panel.

Step 2: Click on ‘Create Target Audience’.

Step 3: Add the following data for the target audience;

• Persona Title: A name for the Target Audience.
• Age Group: The age demographic you wish to target with the content.
• Gender: The genders you wish to target.
• Relationship Status: The relationship status of the individuals.
• Industry: The industry you wish to attract individuals from.
• Interests: Add up to 5 interests for your target audience.
• Intent: Choose between ‘Awareness’ and ‘Consideration’.

Step 4: Click on ‘Save’.

Manage Target Audience

Step 1: To manage the Target Audiences for a profile click on ‘Target Audience’ in the left navigation panel.

Step 2: Click on the three-dot option to the right of the screen corresponding to the Target Audience you wish to manage. You will have the options to ‘View’, ‘Edit’, or ‘Delete’ a Target Audience.