Citations show which external websites AI search engines reference when generating answers for the prompts you are tracking.

AI models do not “browse” the web in real time—they rely heavily on:

• Known websites
• Public profiles
• Review platforms
• Third-party listings
• Aggregators

The Citations dashboard helps you understand:

• Where AI is finding information about your business
• Which sources influence your visibility
• Which citations help or harm brand accuracy
• How sentiment from these sources affects AI answers

Citation Tabs (All / Mentioned / Not Mentioned)

Located at the top of the dashboard

All Citations
Shows all sources AI referenced across all prompts and platforms.

Mentioned
Sources where your brand was explicitly referenced in AI answers.

Not Mentioned
Sources that appeared in the dataset but did NOT mention your brand.
These are important for competitive analysis, missed opportunities, or correcting data issues.

Sources List

Displays all websites that AI models pulled information from.